Lately, we have heard some people tell us that they do their own publicity. But they are barely generating impressions, have no reach or awareness, and no press placements.
A publicist is still very necessary in this day and age. The role of a PR has greatly expanded, and can now be quantified. With the advent of Analytics, a PR’s job is to generate large-scale reach and awareness at an incredibly low cost compared to advertising. PR is also something that has to be done over time. It’s a full-time job, when would you have time to perform or make music? Because of the information that needs to be processed and routed, the e-commerce platforms that need constant users flowing thru and engaging, you’re always going to need a publicist.
The key is to pick the lowest cost one that can provide the best results quantifiable.
Book a consultation with me so we can discuss your future campaign and the world of PR.